Seminars

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This seminar introduces participants to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. This seminar presents an overview of the marketing principles, concepts, management strategies, and tactics, along with the analytical tools, used by organizations in the creation of a marketing plan to promote ideas, products, and services to selected target groups. This seminar/workshop examines entrepreneurial e-marketing practices in today's business environment.

This seminar provides an understanding of basic marketing, computer and business activities are desirable. This seminar surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online

This workshop introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. This workshop equips participants with the core competencies for writing publicity materials and coordinating media kits.

Promotion presents an overview of promotional activities including advertising, visual merchandising, publicity, and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for products, business, institution, or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign.

Business ethics examines the applications of ethical principles through a consideration of typical problem areas encountered in organizations. The course focuses on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights, and international trade. The analysis of case situations will illustrate the application of various ethical approaches (utility, individual rights, and justice) in managing organizations.

This workshop focuses on intra-and interpersonal effectiveness in the business organization. Includes topics such as planning and running effective meetings, networking and politicking, coaching and mentoring, making practical and ethical decisions, developing interpersonal skills that are essential to effective managers, and to improve skills in verbal, non-verbal, and written communication.

Global human resources examines the considerations for human resource management in support of global business operations. This seminar analyzes the sources of labor, business strategy, corporate culture, and cultural differences as elements of global human resource planning. This seminar reviews fundamental human resource issues such as compensation, productivity, and training.

This seminar analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determines appropriate management approaches to foster a productive work environment. The seminar examines a variety of theories, models, and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change. This class provides a conceptual base for managers to interpret, assess, and influence human behavior in an organization.

This workshop presents a behaviorally oriented course combining the functions of management with the psychology of leading and managing people. Focuses on the effective use of human resources through understanding human motivation and behavior patterns, conflict management and resolution, group functioning and process, the psychology of decision-making, and the importance of recognizing and managing change.